📊 B2B SAAS VERTICAL · LIVE PLAYBOOK
B2B SaaS lead engine.
PLG funnels, expansion, and churn engines — built to compound MRR.
// WHAT BREAKS IN B2B SAAS
- ▸Trial-to-paid conversion stalled at <15%
- ▸Churn is concentrated in week 2-4 — accounts that activate but never adopt
- ▸No usage-based expansion signal; sales is guessing
// BENCHMARKS (POST-DEPLOY)
- // CHURN REDUCTION (avg)−2.1pp
- // MRR LIFT IN 90D+24%
- // NRR FLOOR POST-DEPLOY118%
// THE PLAYBOOK
01 · ACTIVATION FUNNEL
Onboarding agent that scripts the first 14 days based on use-case selection. Activation events tracked + nudged.
02 · CHURN.GUARD
Predicts at-risk accounts 21d ahead. Routes to CS playbook with personalized save offers.
03 · EXPANSION.ENGINE
Usage-triggered upgrade prompts in-product. Sales rep gets auto-briefed when ready.
// STACK SHIPPED
churn.guardexpansion.enginePostgres + pgvectorLinear + Slack integration
// RUN THIS PLAYBOOK FOR YOUR B2B SAAS BUSINESS
Pick the engagement model on a 30-min teardown call.
// LAST CALL
The revenue engine
you've been waiting for
doesn't exist yet. Let's build it.
30 minutes. A real operator. No deck. No pitch.
A teardown of where revenue is leaking — and what we'd ship to fix it.
// avg response: 4h · slots booked this week: 7 / 10