// REVENUE ENGINE CALCULATORS
Churn Cost Calculator.
What your churn actually costs per year. Compounded across three. What a 1-point reduction is worth.
// Monthly Recurring Revenue (MRR)
$40,000
// Monthly churn rate
4.0%
// Average customer value (ACV) / mo
$150
// MONTHLY REVENUE LOST
$1,600
// ANNUAL REVENUE LOST
$19,200
// 3-YEAR COMPOUNDED LOSS
$77,760
// LIFETIME VALUE / CUSTOMER
$3,750
// VALUE OF 1pp CHURN REDUCTION /YR
$4,800
// VALUE OF 2pp CHURN REDUCTION /YR
$9,600
// THE READOUT
At $40,000/mo MRR and 4.0% churn, you're leaking $19,200/yr right now.
A 1-point churn reduction would recover $4,800 annually. Operators in your range typically cut this 40% in 60 days using predictive churn agents.
// NEXT STEP
Stop the leak.
30-min teardown. Specific agents we'd deploy. Projected impact for your engine.
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