// REVENUE ENGINE CALCULATORS
Lead Engine Sizing. How many leads to hit the number?
Work backward from revenue. If you want $X MRR with Y close rate, here's the lead volume — total and per channel.
// MONTHLY LEADS
12,500
// OPPORTUNITIES NEEDED
3,125
// CUSTOMERS NEEDED / MO
250
// LEADS PER CHANNEL (× 4)
3,125
// THE READOUT
To clear $50,000 MRR at $200 ACV, you need 250 new customers/month — which means 12,500 raw leads at your conversion rates. Spread evenly across 4 channels (SEO · paid · partner · outbound), that's 3,125 per channel per month. If one channel is broken, the others must compensate or the target misses.
// NEXT STEP
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