How To Start Digital Marketing Agency From Scratch In 2023

Are you interested in becoming an entrepreneur and running your digital marketing agency? But have no idea about how to start digital marketing agency? Feeling frazzled by the world of digital marketing? Totally understandable. It can be a maze of buzzwords and strategies, leaving you spinning.

But fear not! Revenue dealer‘ve got your back. We’ll guide you through the maze and help you make sense of it all. You got this! But don’t let that deter you from taking the plunge into owning your business! 

In this blog post, we’ll explain exactly how to start digital marketing agency – from setting up your business plan and goals to choosing services and finding clients. Let’s dive in!

What Is a Digital Marketing Agency?

How To Start Digital Marketing Agency

A digital marketing agency is a company that specializes in creating and managing effective, comprehensive digital marketing campaigns for clients across all industries. Their services, which include social media marketing, email campaigns, and search engine optimization, help their customers reach the highest numbers of prospective customers. 

Through innovative strategies and expert knowledge of the current market trends, they also strive to increase customer loyalty and improve brand awareness. Digital marketers possess strong technical abilities that allow them to identify areas where businesses can benefit from further development or improvement. 

Using advanced analytics tools and strategies, they can target particular sectors to maximize a campaign’s return on investment. Whether you’re a small business or an enterprise corporation, there is likely an experienced digital marketing agency out there that can take your brand to the next level.

Also Read out our blog:

Top 10 Digital Marketing Experts To Follow In 2023

What Does A Digital Marketing Agency Do?

Digital marketing agencies have become an integral part of the modern business landscape. They help companies maximize their reach, create an engaged following, and generate potential customers through social media, SEO, and other digital channels. But what exactly do they do? Let’s take a look. 

Social Profile Optimization 

A good digital marketing agency will help you optimize your social profiles by creating captivating, high-quality content tailored to each platform. This includes the creation of banners, logos, profile descriptions, and more. 

They will also ensure that the language used in your content aligns with the messaging and branding you want to convey to your target audience. 

Audience Research 

The best way for businesses to succeed is by understanding their target audience. A digital marketing agency will research your target market so they can create content and campaigns that are relevant to them. 

This research should include an analysis of demographic information such as age group and gender, but it should also consider psychographic information like interests or values. 

Content Creation 

Content creation is one of the most important tasks for any digital marketing agency. When creating content for clients, they should focus on creating engaging and informative pieces. 

So that readers are compelled to take action or learn more about the topic, content can range from blog posts to videos but should always adhere to brand guidelines set out by clients. 

Content Scheduling 

Once content has been created, it needs to be scheduled appropriately to reach its intended audience at the right times throughout each day or week. 

A good digital marketing agency will know how often different types of content should be posted on each platform for maximum engagement and visibility. 

They will also have tools that allow them to schedule posts ahead of time easily, so they don’t have to worry about manually posting every day or week.  

Paid advertising can be a great way for businesses to reach new audiences quickly and effectively while staying within budget constraints. A good digital marketing agency should have experience setting up paid campaigns on platforms such as Google Ads or Facebook Ads. 

So they can help clients get the most out of their advertising spend while ensuring desired results are achieved quickly and efficiently.

Is Digital Marketing A Good Business To Start?

Digital marketing has rapidly grown in recent years, and for a good reason. It’s incredibly cost-effective to reach customers – you don’t need a big budget or team to make it work. Plus, digital marketing is measurable so you can quickly and easily see the return on investment. 

This makes digital marketing an attractive business opportunity for entrepreneurs looking to get started. With some guidance and effort, digital marketers can build successful businesses with lasting success. 

So if you’re looking for a lucrative venture that promises flexibility and scalability, consider starting a career in digital marketing.

Also Read out our blog:

How To Make Money With Digital Marketing | 10 Proven Ways

The Digital Agency Business Model

How To Start Digital Marketing Agency

For digital agencies, there are a variety of different business models they can choose from. Whether it’s the retainer, commission/performance-based, or flat fee/fixed fee, each has its advantages and disadvantages. So let’s look at these three different models to understand which one might be right for your digital agency. 

Retainer Model 

The retainer model is the most popular choice for digital agencies because it allows them to plan and provide better results for their clients with predictability. With the retainer model, the client pays an upfront fee regularly—usually monthly—and, in return, receives services from the agency over a specified period. 

This works best for long-term client relationships that require ongoing work from the agency throughout the year. The upside of this model is that it provides some predictability and flexibility for both parties in terms of scope and services rendered. 

The downside is that if the scope of work changes drastically during the agreement period, then pricing may have to be renegotiated, which could lead to a delay in service delivery. 

Commission/Performance-Based Model 

This model type is typically used by agencies offering lead generation services such as SEO and PPC campaigns where leads measure success generated or conversions made. Instead of upfront payments like in retainers, clients pay after results are achieved (i.e., a certain number of leads generated). 

As such, this model incentivizes agencies to deliver results quickly while providing more control to clients who don’t want to pay unless results are achieved. 

The downside is that there is no guarantee of how long it will take to hit performance goals. There could be delays in payment due to a lack of results or slow response times from clients. 

Flat Fee/Fixed Fee Model 

The flat fee/fixed fee model is similar to retainers but with one key difference: instead of paying regularly (like monthly), clients pay one lump sum upfront for all services rendered within an agreed-upon scope (such as website design or content creation). 

This works best when both parties know exactly what needs to be done and how much it will cost upfront without any surprises or delays. 

n top of that, this model allows agencies to focus on one project at a time without worrying about additional tasks outside their scope until they’ve completed their current project. 

However, this type of arrangement leaves little room for any sudden changes in scope which can limit creativity and stifle innovation if either party wants something extra done outside their original agreement. 

Also good to read:

A Comprehensive Guide To Revenue Sharing Business Model

Revenue Share Model VS Profit Share Model

Is It Possible To Start A Digital Marketing Agency Without Any Experience?

Starting a digital marketing agency with experience might seem impossible, but it’s not! With a little time and energy, you can learn everything you need to know. The beauty of digital marketing is that there are so many online resources that you can absorb whenever you have free time. 

You don’t need to go back to school to learn this, you can simply read blogs, watch videos, and attend webinars. So, if you’re genuinely interested and eager to learn, then there’s no reason why you can’t successfully start a digital marketing agency.

How To Start A Digital Marketing Agency | Revenue Dealer’s Pro Tips

How To Start Digital Marketing Agency

So, you’re itching to start your digital marketing agency. Well, fear not, our entrepreneurial friend, because there are some key steps you need to follow to make this dream a reality. 

It starts with research, understanding your target audience, and setting realistic goals. From there, you need to create a killer marketing plan, build a strong team, and market the heck out of yourself. 

Remember, it won’t be easy, but with hard work, determination, and a little luck, you can make it happen!

Develop Your Digital Marketing Abilities And Confidence

If you’re interested in starting a digital marketing agency and want to boost your abilities and confidence, there are three key areas to focus on. 

First and foremost is developing your digital marketing skills. This means understanding everything from SEO to social media marketing, content marketing, email marketing, and more. Don’t worry, you don’t have to be an expert right from the start, but you need a solid knowledge foundation. 

Once you have that, you can create campaigns that increase your client’s traffic and drive sales. It’s a critical aspect of digital marketing that can make or break your agency.

Choose The Services You Want To Offer

When starting your own digital marketing agency, it’s important to choose the services you want to offer wisely. Don’t try to take on everything at once if you’re starting. Instead, focus on the services that match your skills and experience. 

For example, if you’re an SEO expert, then start by offering SEO services only. As you grow your client base and make more money, you can slowly add more services to your list. 

Keep your costs low at this stage, so only bite off what you can chew. Stick to what you know, and the rest will fall into place over time.

Choose Your Business’s Operating Strategy

When starting your own business, the major issue you will face is a big decision: how will you operate? Do you want to be a virtual company that operates from home and hires remote teams? Or do you want to go the traditional route and have an office with local employees? Or maybe, you want the best of both worlds? 

Each choice has its advantages and drawbacks, so it’s important to weigh the costs and consider the location of your potential clients. If you want to cater to a specific city, having a physical presence can help establish your brand and attract local clients. 

But a physical office will add to your monthly expenses if you plan on serving clients worldwide. The choice is yours, so choose wisely.

Register Your Business

Before you get too excited about all the products and profits, there are some important steps you need to take. First, you need to decide on a name for your business. This name will be the face of your brand, so choose wisely. 

You’ll also need a domain name (i.e., your website address) to match. Next up, get creative and design a logo that represents your business. Once you’ve got that sorted, it’s time to register your business with the relevant authorities. 

This is where you’ll establish your legal entity and ensure everything is kosher. Make sure to grab a toll-free number for people to contact you easily. You’ll need an accountant and auditor to keep your finances in check and a lawyer to ensure everything is legally sound. 

Finally, remember the little things; creating business cards is a great way to promote yourself and your brand. Trust us; getting all of these pieces in place now will make your life a lot easier down the road.

Organize Your Online Presence

In today’s digital world, having a strong online presence is everything. It’s not just about having a website anymore; you must be visible on all major platforms. Any potential client will want to know that you’re present and active from Facebook to LinkedIn, Twitter to Instagram. 

So, it’s essential to create business pages consistent with brand identity and professional-looking. Don’t skip this step; it could cost you business. Clients will check your social media profiles and use them to form an opinion about your company before deciding to work with you. 

Besides, registering your business with websites like Crunchbase or any government organization is a good idea. It will help prove your legal existence and give you more credibility.

Display Your Skills And Experience

One of the best ways to display your skills and experience is through an ‘about us’ page. Here, you can share your story, share success stories and case studies, and list your academic credentials. 

It’s also a great place to mention the well-known companies you’ve worked for, your previous work experience, and any customer testimonials you’ve received. Partnership agreements and certifications are also important to include. 

And don’t forget to showcase any mentions from other websites! If you’re starting, it’s okay if some of these items don’t apply to you yet. 

Start by working for a friend’s business website and requesting a review or getting digital marketing certifications from reputable companies. Use the results you achieve to showcase as case studies on your website.

Pick The Proper Tools

With so many digital marketing tools out there, it’s easy to get overwhelmed. But before signing up for every shiny new feature that catches your eye, think about what you need. After all, there’s no point paying for something you’ll never use. 

Consider the cost of licenses too, especially if you plan to use the tools on multiple websites. With a little research, you can pick the right tools for you and get the most out of your investment.

Develop Your Agency Plan

Developing a solid agency plan that includes how you’ll charge your clients for your services is crucial. A few options to consider include charging an hourly rate, a monthly fee, or agreeing upon a fixed amount per project. 

If you charge per hour, you can vary your rates from $30 to $120 based on the complexity of the work, your experience, and your location. Alternatively, with per-project pricing, you and your client will establish a fixed price for a specific scope of work. 

Whichever model you choose, ensure your rates are fair and reasonable, and your clients can see the value in your services.

Get Your First Customer

So, you’re ready to take on the digital marketing world and get your first customer. Well, take into account the power of your network! Your friends and family likely have business connections that could benefit from your expertise. 

Don’t be shy — reach out to them and offer your services! Do some research beforehand so you can propose a solid plan on how you can help them reach more clients and boost their sales. 

Your first customer may become someone you’ve known all your life!

Establish A Blog For Digital Marketing

If you plan to start your own digital marketing agency, creating a blog is one of the best ways to establish a foothold in this crowded space. Not only is blogging an effective tool for promoting your business and services, but it also provides a platform to showcase your expertise and thought leadership in the field. 

When developing content for your blog, it’s important to focus on relevant keywords that potential clients may be searching for. After all, blogging can be a powerful lead-generation tool, as we’ve experienced firsthand over the last decade. So, get writing and start building your digital marketing empire!

Create A Portfolio And Gather Client Feedback

Building a portfolio may seem daunting, but it’s vital to attracting clients with deep pockets to make a significant profit. Reputation and experience matter; having a list of past clients and their glowing testimonials can set you up for success. 

Stay encouraged if it takes time to establish your portfolio and gather feedback; remember to take it one client at a time. 

Keep the conversations short and sweet, focus on their needs, and positive reviews will naturally follow. Trust us; we’ve been there and can assure you it’s worth the effort!

Build Your Procedures

Before you start hiring a bunch of people, you’ve got to get your procedures in order. Trust us; it’ll make everything run so much smoother. And by procedures, we mean documenting all the steps you take to complete a task. 

These are your SOPs or standard operating procedures. With them, you’ll avoid leaving a chaotic mess on your hands. So take a deep breath, sit down, and start building your procedures. You’ve got this!

Develop Your Digital Marketing Team

Now it’s time to develop your digital marketing team! First things first, start with easy tasks to execute. This way, everyone can get a handle on their roles and responsibilities. Next, refine the process so that it’s relevant and up-to-date. 

Remember that technology is constantly evolving, so staying current is essential. If you’re afraid of breaking the bank, hire freelancers instead of full-time employees. This will help keep your costs low and give you more flexibility. 

Remember to schedule regular check-ins and document everything for future reference. With a solid digital marketing team, nothing can stop you!

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How To Start Affiliate Marketing With No Money In 2023

How To Expand Your Digital Marketing Business

How To Start Digital Marketing Agency

Focus on getting quick wins on social media-

Generating leads is an integral part of scaling up your digital marketing business. However, opting for expensive and time-consuming strategies like search engine optimization is not the best move for a small agency. 

Instead, focus on getting quick wins on social media. This includes organic marketing (posting updates on your social media platforms), direct outreach (reaching out to potential clients via social media), and paid to advertise (running ads on social media platforms). 

Leverage the power of social media, and you’ll be amazed at how much business you can generate.

Match your services to your client’s needs-

To expand your digital marketing business, you need to find clients willing to spend more on your services. However, you need to offer a wider range of services that cater to their needs. 

Conduct an audit of your current services and analyze what services you need to add to your portfolio. The more services you offer, the higher the chances of getting more clients and, consequently, more business.

Build a team that can work unsupervised-

If you want to scale your digital marketing business, you must build a team that can work unsupervised. This can only be achieved by hiring the right people and training them. 

A self-sufficient team can take on more work, allowing you to focus on acquiring new clients and expanding your business.

Build your network-

Building relationships with industry stakeholders helps expand your digital marketing business. Attend conferences, connect with industry experts, and join forums related to digital marketing. 

Building your network can help you find new clients, discover new markets, and help you learn from other people’s experiences.

Track your progress-

It’s important to track your progress when expanding your digital marketing business. Monitor your revenue, analyze your expenses, and calculate your return on investment. 

Doing so will help you be more aware of how your agency is growing and let you determine which strategies work and which don’t.

Bottom Line

To sum it all up, starting a digital marketing agency is no easy feat, but it can be very rewarding. You’ll have to research your target audience, develop effective strategies and market yourself correctly to get the word out. 

A good team of qualified people, honest and manageable finances, and staying up-to-date on the latest trends are key factors in ensuring success. People willing to work hard, think strategically, and stay organized can go far in this type of business. You’re likely to gain many clients and earn lucrative profits when done right. 

If you want to grow your digital marketing agency and see if you have what it takes, become our advertiser today and reap the advantages of an established platform like ours!


How do I start a digital marketing agency?

A: Starting a digital marketing agency involves creating a plan, setting up the right infrastructure, developing relationships with clients and partners, and staying ahead of trends in the industry. You will need to understand the needs of your target audience and different types of online advertising tactics like SEO, PPC, content marketing, social media management, and more.

What do I need to start a digital marketing agency?

To start a digital marketing agency, you will need knowledge of the industry, an understanding of the services you plan to offer, and a marketing plan for acquiring clients. Additionally, consider investing in tools such as Google Ads and SEO software to help you develop strategies for your clients.

What steps should I take to start a digital marketing agency?

To start a successful digital marketing agency, you’ll need to create a well-defined plan outlining your services and strategies. Additionally, you should establish relationships with clients, build your team and website, define your target market, research competitors in the area, and develop an effective pricing strategy.

Is it hard to start a digital marketing agency?

Building a digital marketing agency business isn’t supposed to be hard, but it’s challenging. If you’re willing to put in the extra work and learn the ropes, you can make your goals a reality. 

How much money do you need to start a digital marketing agency?

If you start solo, you may run your agency for only around $100-300 monthly. That should be enough for your tools and the expenses of owning a website. 

How do I get my first client for a digital marketing agency?

A great way to land your first big client is to use the connections you’ve built as a contractor. You may also advertise your agency in networking events, which can be found using sites like or Eventbrite.

Is starting a digital marketing agency worth it?

Absolutely. Not many get to build their digital marketing agency—let alone make a fortune with it. The mere experience of starting an agency will provide you with enrichment and fulfillment you can’t get anywhere else. 

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