15 Successful Strategies To Generate Insurance Leads 

Insurance sales are one of the most lucrative businesses for many insurance agents and brokers. Research shows that generating insurance leads only takes seven handshakes or calls. 

So, for an insurance agent, having lead generation skills will be very helpful in business. To make more sales, you need more leads, but how can you do that within a short time?

One of the biggest challenges the insurance industry faces is finding new ways to generate more leads to an increase in the small percentage of people who choose to purchase insurance. If you are in an insurance company sales or business development role, this article will be an excellent guide. 

We will discuss Revenue dealer experts’ 15 successful strategies that have helped many businesses generate leads and get new clients.

What Are Leads In Insurance?

Insurance leads are people who are interested in purchasing insurance. They may be looking for a specific type of policy or be open to the idea of buying a policy in general.

Leads can be generated through direct marketing campaigns, such as advertising on television or radio, or indirect marketing campaigns, such as social media posts. When leads are generated through direct marketing campaigns, they have already expressed interest in insurance by filling out a form or calling an 800 number.

Are insurance leads worth it?

The answer to this question is a resounding yes.

Insurance leads are worth it because they allow you to make a sale that would otherwise not be possible. If your business is not currently selling insurance but you’re interested in expanding into that market, insurance leads can help you do it.

You might have heard of “lead lists” or “lead generation,” which both refer to the same thing: lists of people who have expressed interest in buying a particular product or service. The fact that these people have shown an interest in your product makes them more likely than others to buy when they eventually come across it.

Lead lists are often purchased from lead generation companies, and many different types of lead lists are available: email lists, phone numbers, postal addresses… even social media handles (if you want to target millennials).

The most important thing when looking for insurance leads is finding ones that match your target audience as closely as possible. For instance, If you were trying to sell life insurance policies to middle-aged men living in rural Montana, those would be great leads for you.

15 Successful Strategies To Generate Insurance Leads 

Here, the Revenue dealer will share 15 strategies our experts apply to generate more insurance leads for our clients.

Built Upon Your Referrals from Current Clients

One of the best ways to build a client base is referral marketing. Referral marketing is a great way to spread the word about your services. Because people are willing to go on a limb for you and recommend your business. This can be especially valuable in building an insurance agency because many people who have insurance already have a long-standing relationship with an insurance agent or broker.

It’s also important to remember that referrals are the best lead source for any company (with some notable exceptions). For example, suppose someone comes into your office looking specifically for an attorney. Who handles personal injury cases or criminal defense matters. In that case, they’re likely to be interested in what else you offer as well. And this creates opportunities for new relationships and business growth.

Direct Mail Marketing

Direct mail marketing is still a powerful way to generate insurance leads. It’s a great way to reach people who don’t have internet access or don’t have smartphones or tablets. You can also customize your direct mail piece with data from your mailing list. Which will help you target specific insurance clients.

For example, in one study that analyzed the effectiveness of direct mail advertising by financial advisors. It was found that those who used an informational letter generated ten times more conversations and inquiries than those who didn’t use any form of advertising!

Email Marketing

Email marketing is a relatively simple and effective way to get in touch with customers, prospects, and new ones. It’s easy to set up, track what’s working and change your strategy if you don’t see results. Email marketing also allows you to stay top of mind with people who might have forgotten about you.

Email marketing can be used for much more than just connecting with existing customers; it can also be used as a lead generation tool! You can use email marketing tools like MailChimp to create landing pages on your website or promote offers directly through email campaigns.

Website Content is King

It’s impossible to overstate the importance of having a website. This is the foundation of your insurance business, and it needs to be easy for people to find and navigate.

Your content should be king! Your website should be designed around an appealing, unique experience that gives visitors what they’re searching for right away or offers them content that will convince them that your business is worth visiting again.

This strategy is the most effective way to generate insurance leads, and it’s also the most time-consuming. It involves building links to your website, local business listings, business reviews, blog posts, social media profiles, and directory listings. The great thing about this approach is that each link you build helps to improve your ranking in search engines.

Once you’ve built a strong foundation of links using these strategies (especially with Google My Business), you can also use some of the other tips we’ve discussed in this post! We recommend trying these out first, so they have time to build up their rankings before moving on to something else.

Social Media Marketing for Insurance Leads

Social media marketing is a great way to generate insurance leads. The Social media platforms can create awareness and interact with your target audience. You can also use social media apps such as Facebook, Instagram, LinkedIn, etc., which will help you reach a wider audience.

for Insurance Leads throughSocial Media Marketing :

Create awareness about your business or brand on social networking sites. Like Facebook, Twitter, and other popular forums where people gather online.

You can also use paid advertisements on these sites, which will help you generate more exposure for your business or brand name in front of an active community of potential customers interested in buying insurance products from you.

Enhance Your Google My Business Profile

You need to start immediately if you’re not taking advantage of Google My Business. This free tool will allow you to claim your business and address on Google Search, Google Maps, and Google+. It also helps you build a strong local presence and get found by customers on Google.

Retargeting to Bring Back Lost Prospects

Retargeting is a way to bring back potential customers who have already shown interest in your product or service. It’s an effective way to focus on the people who have already shown interest in your product or service. Retargeting can help you get better ROI on paid advertising campaigns by concentrating your efforts on those most likely to convert.

Retargeting involves showing ads based on the past behavior of visitors. Whether they visited a website, watched an online video. Or engaged with content on social media platforms such as Facebook or YouTube—and delivering messages relevant to the point in time.

Programmatic Display Advertising for Targeted Audiences

Programmatic display advertising is a form of advertising that uses computer algorithms to select the most relevant ads to display on a web page. It’s an effective way to reach the right audience, and it’s also affordable. Plus, if you use programmatic advertising, your ads will be shown only on sites where your target market hangs out.

You can use programmatic displays on social media networks like Facebook and LinkedIn and ad exchanges like Google AdWords or Bing Ads. Most insurance companies have already started using this strategy because it provides better results than other forms of digital marketing at lower costs.

Local Search Listing Management and Reputation Management

Managing your local listings and reputation is essential, especially if you are in a small town. Most people don’t realize that Google will display results based on geographic proximity. For example, if someone searches “insurance agents in the UK,” they may see a map with all the insurance agents in that area displayed with their phone numbers and websites. 

You want to make sure your business shows up first! This can be achieved by managing your reputation online through sites like Google My Business (GMB), Yelp, Facebook, etc. so that potential customers can find out more about who you are as an agent without having to go onto your website, which would require them leaving their current search result page or clicking on another link that could lead them away from what they were initially looking for.

When it comes to managing local listings, there are many options out there, including GMB, which allows you to create a free profile where consumers can learn more about what services/products you offer or check reviews left by past clients who have had interactions with companies similar to yours before deciding whether or not they want any contact information provided by these businesses. 

As well as pricing information such as monthly premiums paid by policyholders during their coverage periods; however, keep in mind that each time someone clicks through one of these links, all data contained within those pages become visible.

Therefore it’s crucial not only to ensure accurate information within these platforms but also correct any errors before going live with those pages depending on how often changes need updating throughout different periods.”

Pay Per Click Advertising Campaigns

PPC campaigns are a great way to generate insurance leads. They can be used to target specific keywords, audiences, landing pages, and ads with high conversion rates.

Google AdWords is the world’s largest search engine and one of the most popular PPC platforms. You can create targeted keywords to help you reach your audience better than any other platform. It also allows you to design highly customized ads that potential clients can easily recognize in just a few seconds!

When it comes to targeting specific audiences through Google AdWords. Many things go into this process, such as location, demographics (age & gender), interests, etc. If all these things are not being taken care of properly. 

Then there might be some issues later on when trying out different marketing strategies for our lead generation campaign. Which could cause us some problems during this whole process due to having less traffic coming from other sources such as social media channels. Like Facebook Ads Manager or Instagram Ads Manager etc.

Google AdWords Review Extensions

Review extensions are a great way to get more reviews. They offer the chance to put your thoughts right in front of people who might be searching for insurance in your area. Which can help you bring in more leads.

You can set up a review extension by first signing into Google My Business. Going to the “More” tab, and selecting “Reviews.” Then, click on the pencil icon next to any listing that customers have reviewed. Once you’ve done this, select “Show reviews outside my business” from the drop-down menu. Then hit save changes at the bottom of your screen.

If you have an Android device with Chrome (or access through another browser). Another option for adding a review extension is through an app called Local SEO Toolbox. First, install this app from its page here. 

Then open it up and press “Options/Settings” from within its main window. From there, go down until you see “ Review Extensions ” and select that option, followed by selecting “Add Review Extension” underneath it (this will open up another window where all available alternatives will be listed out). 

You’ll need both Yelp & Google+ accounts before continuing with these steps, though. If you have not already created them, please create one first!

Environmentally Friendly Giveaways with Your Logo on It

The giveaway item is a great way to make an impression on your audience. They can use it, but it still has your brand on it. You should think about what kind of marketing material will be most beneficial for the audience you are trying to reach.

Here are some ideas:

Gift away pens with a handwritten thank you note inside

Give away keychains that have your business card attached or printed on them

Give away reusable water bottles with your logo on them.

Flyer or Brochure Marketing in High Traffic Areas

You can also use brochures and flyers to market your business. Flyers and pamphlets are inexpensive and easy to distribute, even if starting on a small scale.

Flyer marketing works well because it’s an effective way of getting your message out to many people. If you have a good design, it will also help you stand out from the crowd.

For this kind of marketing strategy to work for you, though, make sure that:

The design is eye-catching enough so that people will want to read what’s written on it;

The copywriting is informative and interesting enough so that they’ll keep reading;

Your contact details are visible so that they can give you a call or email when they’re ready for insurance coverage.

Created a Video and Post It Online

Video marketing is a powerful way to connect with potential customers. It’s the perfect medium for explaining complicated concepts, providing testimonials, and showcasing your office. You can also use video to talk about your services or products in an engaging way that’s more memorable than written content.

In addition to creating videos for social media, you may want to consider posting them on your website or other online locations where they’ll be seen by people who may not follow you on social media sites.

Fill Your Pipelines With Our Provided Insurance Leads

Life Insurance Leads

We’re not just another life insurance lead provider. We’re the experts in quality leads that will grow your business and help you close more sales.

We can get you more leads, but it’s not just about quantity. It’s about quality. We know how to find people who are interested in what you offer, and we ensure they have the best experience possible when they contact you.

Health insurance leads

At Revenue Dealer, we know that when you’re looking to expand your business, it’s essential to have a reliable source of high-quality leads. That’s why we’ve built a network of over 10,000 healthcare professionals interested in increasing their insurance sales.

We use a proprietary algorithm to find out precisely what kinds of people and companies are most likely to buy your products. Then we connect them with you! We’ve helped our clients increase their sales by as much as 600% in just one year!

If you’re looking for more new customers, look no further: we’re the experts in quality health insurance leads.

Auto Insurance Leads

As the number of auto insurance leads increases, so does the number of companies providing them. While this might be helpful to some consumers, it can also be a bit overwhelming. How do you know which company is best for your needs?

We’re here to help!

Revenue Dealer is an expert in quality auto insurance leads. Our team has years of experience in the industry. We know how important it is for you to have access to high-quality leads relevant to your business, and we have a system in place that ensures that every lead we provide is accurate and up-to-date.

Home Insurance Leads

At Revenue dealer, we are the experts in quality home insurance leads. We work with agents across the country to provide them with a high-quality mortgage, and home insurance-related leads that they can use to meet their clients’ needs.

Social Insurance Leads

If you’re looking for the best Social insurance leads, then we are your destiny. We’ve been providing quality Social insurance leads for many years, so we know what it takes to help your business succeed. We work with various businesses and professionals in all industries, from health care professionals to financial advisors.


These days, it’s more important than ever to develop a strategy for generating leads, but with so many options available, it can be tough to know which ones are worth the effort. The good news is that there are plenty of choices available to help you boost your lead generation efforts, and with the information in this guide, you’ll be sure to find suitable means for your own business or agency.

So partner with Revenue Dealer to fuel your business with high-intent consumers. Our team of experts will help you target the right consumers to drive success for your business.


Q: How much does it cost to buy insurance leads?

A:  If you’re looking to buy insurance leads, you want to know they will be of high quality. But how much does it cost?

In the insurance industry, most leads are sold through a lead broker, an intermediary between the seller and the buyer. The lead broker finds potential buyers for your insurance leads and then handles all the logistics involved with the purchase: negotiating a price, setting up payment arrangements, etc.
The price will vary depending on several factors:
What kind of insurance you’re selling (health insurance vs. auto insurance).
How many leads do you want to buy?
Whether or not you’re willing to pay extra for more detailed information about each person on the list (like their age).

Q: How can I get free life insurance leads?

A: Getting free life insurance leads is a great way to start your business with the right foot forward. But how do you do it?
One thing to remember is that life insurance leads will not come flooding your way. You have to take an active role in seeking them out. The best way to do this is by attending events and networking with other professionals in the industry.
You’ll also want to make sure you’re advertising on social media and in local newspapers, as well as online through Google AdWords or Facebook ads.

Q: How can I promote my insurance business?

A: Promoting your insurance business can be difficult, but it doesn’t have to be.
Here are some ideas for how you can promote yourself and your business:
1. Create a brochure that describes what you do and how you can help clients. You can send this out to people who might need your services or post it online for anyone to find.
2. Make sure you’re visible on social media. Post regularly about the topics important to your clients or potential clients, like insurance tips or advice they’d find helpful.
3. Write articles or blog posts about topics related to your niches, like home insurance or car insurance—and make sure to include links back to your website at the end of each post!
4. Offer free consultations with potential customers who aren’t sure if they need your services just yet—it’s a great way to introduce yourself and get them interested in what you offer!

Q: How do you get insurance leads?

A: You can get insurance leads in several ways. The first, and most obvious way, is through advertising. You can run ads for your company on television, radio, or online. The second way is to reach out to people directly. 
This could mean sending them a letter or an email that explains who you are and what you offer, as well as how they can contact you directly. Finally, you can use social media to spread the word about your company and get more people interested in what it has to offer them.

Q: What are aged insurance leads?

A: Aged insurance leads are the most reliable and highest converting type of insurance lead. They are usually older customers with the most experience buying insurance and have been around long enough to develop a relationship with their agent. Aged insurance leads are much more likely to purchase than younger customers because they know what they want and how to get it.

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