CPA Marketing: Complete Guide For Making Money Online 

Consider advertising products using CPA marketing if you want to make money online. Several options are available, including the AdWords network, Facebook ads, Adroll, and even Publisher ads. Each one of these options has its benefits and drawbacks. 

Revenue Dealer’s this post will help you understand how each one works. So that you can make an educated decision about which platform is right for your business. And how can you make money with CPA marketing?

What is CPA Marketing?

CPA Marketing is a form of online advertising where you pay for each click. CPA stands for Cost Per Acquisition, one of the most popular advertising models because it ensures that businesses only pay when they see results.

The best way to think about CPA Marketing is to consider your favorite search engine. When you see ads from companies like Airbnb or Uber, those companies are paying to appear at the top of your search results. They realize that by paying search engines like Google and Bing, they can get their information in front of people who are already interested in booking a hotel room or ordering a ride.

CPA offers an excellent way for businesses to get their products or services in front of people actively looking for them. This approach makes it easier to scale up your business by taking advantage of new opportunities as they arise instead of waiting until someone spots one on their own!

Categories of CPA Marketing

Pay Per Sale 

This is a form of online marketing in which the advertiser pays for each product or service the publisher sells. The publisher gets paid when a customer completes an incentivized action by the advertiser. For example, if you go to a website and make a purchase, the website owner gets paid by the advertiser.

Pay Per Action

Pay Per Action (PPA) is another form of cost-per-action (CPA) marketing that charges your client based on the number of actions performed on their site. For example, if you are running an ad campaign for a business that sells shoes online, and someone clicks on the ad to visit their site, then clicks through to purchase shoes from their website—you would charge them for each action taken by a visitor to your client’s website.

Recurring Payments

The best way for affiliate marketers to ensure repeat purchases is by implementing a recurring payments model. This means that each time the customer makes their next purchase, they will receive an automatic payment from your site – providing you with constant revenue instead of just one-time commissions like other programs offer.

Main Principle of CPA Marketing

When you use CPA marketing, the advertiser pays the publisher when a visitor acts. The most common actions are filling out a form, clicking on a link, or downloading an app.

CPA marketing can be beneficial for advertisers and publishers because it allows them to make money from their websites without relying on Google AdSense or other advertisements that don’t provide any value to the consumer.

For example, You want people visiting your website to download an ebook about dogs (yes, this is relevant). You find an affiliate network offering affiliates around $10-$20 per sale they make through their platform.

CPA Marketing Terminologies

Starting affiliate marketing is easy, but understanding all the terminology can be tricky. Therefore, Revenue Dealers have compiled a list of definitions for the most common terms used in this industry and what they mean.

With the proper knowledge and skills, you can build a successful business in no time at all. The best way to do this is by knowing the correct terms and using them correctly in your marketing campaigns. This will show others that you are an expert in your field, which leads to more clients coming through the door.

CPS (Cost Per Sale)

The cost per sale is the price you pay for each conversion. The cost per sale represents the amount of money it costs to make a single sale or get a customer to do something in exchange for your product or service—a purchase, subscription, lead generation form submission, etc.

CPA (Cost Per Action)

CPA is an online advertising model in which the advertiser pays for a specific action by the customer. It is also known as Cost Per Acquisition (CPA) or Cost Per Lead (CPL). In this model, the advertiser makes payment only when a conversion occurs, such as a sale, registration, or subscription.

CPL (Cost Per Lead)

Cost Per Lead (CPL) is the cost of acquiring a new customer. It’s often confused with CPA, which stands for Cost Per Action, but they are different. A CPL can be calculated by dividing the total sales revenue by the total number of leads generated in a period.

For example: If you earn $10 from advertising on Google AdWords and purchase 1000 targeted clicks to your site at $0.20 per click (and each visitor converts into a sale), then your CPL will be 20%. That means for every dollar spent on advertising, you get back 20 cents in revenue from sales or leads generated from advertising (i.e., if your ad costs $1 and generates one lead/sale).

Earnings Per Click (EPC)

Earnings Per Click (EPC) is a metric that can help you determine how effective your ad campaigns are. EPC is calculated by dividing total earnings by total clicks.

It’s a great way to compare different types of ads, such as text and image ads. If you want to know which ad is more cost-effective, look at their EPCs!

EPC can also be used to calculate return on investment (ROI). For example, if your average click costs $0.50, divide that by the number of clicks in an advertising campaign—for example, 500—to get $0.10 per click spent on this campaign!

Offer page

An offer page is a webpage that contains information about a product or service, and it’s usually the last step in the funnel. The offer page is where users learn more about the product/service; if they find it valuable, they can purchase it here. Offer pages are also called “landing pages,” “order confirmation pages,” or “purchase pages.”

Return on Investment (ROI)

Return on investment (ROI) is a financial metric that indicates the effectiveness of an investment. It is calculated by dividing the profit by the amount invested, yielding a ratio that can compare different projects.

A good ROI means getting back more than you put in. If a project has a low ROI, then it isn’t worth pursuing. For example, if your company invests $100 and makes $150, its ROI is 150/100 = 150%. A higher number signifies better value for money spent (at least for this project).

But keep in mind that ROI merely measures efficiency — not profitability!

Affiliate Agreement

An affiliate agreement is a contract between an affiliate and the CPA network. The affiliate agrees to promote the CPA network’s products and services on its website in exchange for a commission for each sale made through its website.

Above the fold

Above the fold, a term often used in marketing, refers to content that can be accessed without having to scroll down a page. This area of a webpage contains all of your most important content and should include an eye-catching headline or call to action as well as your brand name and logo. 

There’s no exact science on where this line is drawn, but most experts agree it’s somewhere between the top 1/3rd and half of the screen.

Optimizing above-the-fold content cannot be overstated; it gives visitors an initial impression of your business, so consider how you present yourself online!


A chargeback is a payment reversal. The cardholder initiates this process to get their money back from the merchant. This is usually done when they are dissatisfied with the product or service they received and wish to have their money refunded.


A “cookie” is a small text file that a website places on your computer or mobile device when you visit it. Cookies are commonly used to identify information about your browsing habits, such as the pages you have visited and whether you prefer to view websites in English or another language.

Cookies can also be used to store information about the user’s activity on a particular web page, such as the items added to an online shopping cart, so that they do not have to re-enter all of that information each time they return or revisit that site.


Commission – the percentage of sales you earn from the affiliate network. Affiliate networks usually charge a commission between 5% and 50%, with some offering higher commissions for higher volume sales.

A contextual link is a hyperlink placed in a webpage’s main body of text. They are typically blue and underlined, allowing users to navigate directly to another page within your website.

A good practice for contextual links is placing them at the start of each paragraph or sentence. This helps visitors quickly find what they’re looking for while reading your content without having to scroll through it first.

Conversion Rate

The Conversion rate is the number of visitors who complete a desired action divided by the total number of visitors.

Conversion rate is measured by the number of times a visitor performs a desired action divided by the total number of visits.

How To Get Started With CPA Marketing

CPA marketing is a great way to make money online. In CPA marketing, you’re paid to drive traffic to your site or landing page and convert them into customers. You’re not required to have a website or sell any products yourself.

The main principles of CPA marketing are:

  • Create a landing page where users can find your offer and sign up for it via email or social media accounts (such as Facebook). This will give you access to their information, which can be used in follow-up campaigns.
  • Once they’ve signed up on your website, direct them through an email sequence that helps guide them through the process of purchasing something from you using the information that was collected during registration (for example: “Hey! Thanks for signing up.” Or “Here’s how this works…”).
  • Use paid advertising platforms like Facebook Ads Manager and Google AdWords so that only people who are interested in buying what you’re selling will see these ads — which means less wasted advertising dollars spent on non-buyer

Benefits Of CPA Marketing 

For marketers, CPA marketing is a great way to make money. You can earn high commissions by promoting products and services online or through mobile apps. Here are some of the benefits of CPA marketing:

High Commission Rate

CPA marketing is a commission-based model. The campaign cost is deducted from your account. And you receive a fixed percentage of the amount spent on each conversion. One of the advantages of CPA marketing is that. It allows you to make money regardless of whether or not your ad generates conversions.

CPA marketers earn higher commissions than affiliate marketers because they have more control over their traffic sources. This means they can target high-value consumers and charge higher conversion rates. Than affiliates relying on contextual ads and third-party networks like Google AdSense or Amazon Associates.

The commission rate paid out by an advertiser varies based on several factors:

  • How much do they spend on advertising?
  • What kind of user behavior do they want to encourage?
  • What type of offer do they promote?

Real-Time Data

Real-time data is a massive benefit of using CPA marketing. With this kind of advertising, you can see how your campaigns are doing in real-time and make changes on the fly if necessary. 

For example, notice that a particular ad performs well with one demographic rather than another. You can make adjustments without waiting days or weeks for reports from Google Analytics or other analytics tools.

Reliable Tracking System

The most crucial benefit of CPA marketing is reliability. When working with a CPA network, you can be sure that any data you collect will be accurate and reliable. As a result, your results will be more actionable and valuable than if you were using different methods.

Because the tracking system is reliable, it also allows you to track your campaigns in real-time. So if something goes wrong or doesn’t work as planned, you can stop it immediately before any damage is done. This is especially important for businesses with strict budgets or tight deadlines.

Performance-Based Marketing Strategies

CPA marketing is a performance-based model that only pays when your ad is clicked. Unlike traditional pay-per-click (PPC) or cost-per-impression (CPI). CPA marketing is an acronym for cost per action, meaning you only pay for the result of an action taken by the user, be it a purchase, signup, or conversion.

In traditional PPC and CPI models, you’re paying for impressions regardless of whether someone clicks on your ad. With CPA advertising strategies, you can target customers ready to convert and only pay when they do. This means fewer wasted leads and more value from your budget.

Reliable Payment Methods

CPA marketing offers many payment methods, including PayPal and Payoneer. These are the most reliable and secure payment methods for your needs. Other payments include wire transfers, credit cards, checks, or money orders. 

No matter which type of payment you choose to use with CPA marketing. Rest assured that it will be safe and easy to set up. You can also expect fast payments once your campaign has been completed without hassle.

Best CPA Marketing Networks

While choosing the best CPA marketing network may seem overwhelming, you can find the right place for your ad without being a CPA marketing expert. We’ve compiled a list of some of our favorite networks out there.


Revenue Dealer is a CPA network for digital products. It has various offers, including everything from ebooks to webinars and software. The network has a good reputation and claims to have one of the highest conversion rates in the industry. Performance marketers can earn up to $6 per new customer using Revenue Dealer’s affiliate program, which includes ad units that convert well on mobile devices.


MaxBounty is an excellent place to advertise. They have a good reputation, and the support team is helpful.

MaxBounty is a CPA network, which means they pay you for activity generated by your adverts. So, for example, if someone clicks on an advert and then makes a purchase on the site you are advertising, you get paid.


Clickbooth is one of the oldest CPA networks and is still strong. So if you’re looking for a network to help you grow your business, Clickbooth is a safe bet.

Clickbooth has over 7,000 advertisers and over 5,000 publishers on its network. That means they have a lot of advertisers to choose from if you want to advertise on their platform—making it much easier for them to get you reasonable rates than other networks with fewer advertisers (like some of our other options). They also have an impressive number of countries available for publishers: more than 90% are available across all ad types!


CPAGrip is one of the best CPA networks out there. They have many offers that are easy to promote and convert well.

The affiliate program pays you for each new customer you bring to them via their affiliate link. This is beneficial because it increases your earnings on top of what they pay per sale or lead (the amount varies with the offer). The support team at CPAGrip is also fantastic: they respond quickly, are friendly, and will help you with anything you need!


Neverblue is a network of bloggers and social media influencers. They have a good reputation because they don’t accept every advertiser, which means that you know the quality of their traffic, and their content should be high-quality.

Neverblue also has a good mix of advertisers, so you can find partners in your niche or related to it. This gives you access to targeted leads and customers who will be much more likely to want what you sell.

As with most CPA networks, Neverblue’s audience is split between U.S.-based traffic and international users from all over the world – but unlike some other networks (like AdCash), most of its users live in English-speaking countries such as the U.S., Canada, and the UK, Australia, etc., which makes it easier for businesses like yours who are based here too.

How To Make Money With CPA Marketing 

You can make money online with CPA Marketing by promoting one or more offers from your Revenue Dealer dashboard. 

Following the rules and details in our affiliate program will allow for easy earnings that are worth the time commitment! So let’s get started today so we may succeed together soon enough.

Step 1: Always Learn

The most important thing to get started with CPA Marketing is mastering the basics. As an affiliate marketer, you need a strong understanding of how things work so your first campaign can succeed.

We have created our Affiliate Masterclass for this very reason – it contains all sorts of helpful information on setting goals and learning some good practices before diving into any campaigns yourself. 

You should also check out forums like drivenBy horms, where experienced marketers will review software programs geared towards driving traffic through Google Ads (PPC). Then, exchange messages privately or publicly, allowing them to teach newbies what works best when setting up realistic pay-per-click advertisements tailored just according to personal needs.

Step 2: Become a Revenue Dealer Affiliate

Signing up for Revenue Dealer is simple and easy. As a new member, you must read our Terms of Service and Privacy policy before creating your account.

We also encourage applicants to include as many details about their traffic generation plans (content/ads) as they plan to promote offers through social media channels like Facebook or Twitter because this helps us ensure fast approval time frames.

After approval, you can log in and look around our all-inclusive affiliate platform for free. We have advertisers from every industry, including sweepstakes offers or mobile ones like you want! Become familiar with which ads bring attractive payouts before deciding what to work towards next.

Step 3: Select Your Desire Affiliate Programs And Offers

Logging into your Revenue dealer dashboard, you’ll see a list of potential advertisers. Then, click on the Offers tab in the sidebar menu, and there will be helpful information about campaigns specific to affiliate marketers.

We update this page often with current promotions and top-converting offers recently added to our database – ready for download or use immediately without any hassle whatsoever (you can also choose from among several prebuilt landing pages).

Step 4: Promote Your Affiliate Offers By Increasing Traffic

Now that you’ve chosen your affiliate program, it’s time to drive traffic to your offers.

You’ll want to create a landing page for your affiliate program. This will be a page on your website dedicated to the offers you’ve selected for inclusion in this particular affiliate program. 

It should include an image of the product or service and a brief description of what it is and how it works. It should also include a link to the merchant’s landing page so that visitors can learn more about the merchant’s product range and sign up for their newsletter or follow them on social media.

Your job right now is to place this landing page on your website somewhere where it will get seen by potential customers who are looking for products like yours.

Step 5: Optimize Your Funnel Design Through Testing

Now that you have set up your affiliate offers, it’s time to start A/B testing them. Why? Even the tiniest changes in an offer can boost a significant click-through rate.

For maximum ROI on advertising costs and revenue generation from subscribers – always conduct split tests with different creative elements or messages within each campaign variation to take advantage of all opportunities at higher conversion rates.


So there you have it. We’ve analyzed everything and broken down the CPA marketing industry so that you can find success. If you apply the tactics we shared with you; you can make money on your terms and live the kind of life you want. 

This freelance consulting business is booming. Now it’s time for you to sign-up with Revenue Dealer, follow this guide, and see success online.

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